No-Code AI for Marketing Management Professionals

About Course
This course is designed specifically for marketing management professionals eager to harness the power of AI without the need for advanced coding skills. It begins by exploring the pervasive presence of AI in daily life and demonstrating how it seamlessly integrates into various facets of business. You will delve into the transformative role of AI in marketing, learning how industry leaders use it to drive personalization, optimize campaigns, and elevate customer engagement. The course lays a solid foundation in AI fundamentals—the why, where, what, and how—before guiding you through the complete AI project life cycle tailored to marketing applications. You will also explore the No-Code AI framework, gaining practical experience with tools that simplify complex AI processes. Hands-on training with the Altair RapidMiner AI Studio ensures you build real-world skills, culminating in a capstone project that challenges you to develop an end-to-end AI solution for modern marketing challenges. This comprehensive, integrated approach equips you with the knowledge and practical expertise needed to lead digital transformation in marketing management.
Course Content
Course Introduction
AI around us
AI Industry Applications in Marketing Management
Exploring Artificial Intelligence
Understanding No-Code AI
Getting started with Altair RapidMiner AI Studio
Working with Altair RapidMiner AI Studio
No-Code AI Capstone Project in Marketing Management – Project Framework & Overview
No-Code AI Capstone Project in Marketing Management – Project Hands-on Implementation
Earn a certificate
Add this certificate to your resume to demonstrate your skills & increase your chances of getting noticed.
