No-Code AI for Marketing Management Professionals

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About Course

This course is designed specifically for marketing management professionals eager to harness the power of AI without the need for advanced coding skills. It begins by exploring the pervasive presence of AI in daily life and demonstrating how it seamlessly integrates into various facets of business. You will delve into the transformative role of AI in marketing, learning how industry leaders use it to drive personalization, optimize campaigns, and elevate customer engagement. The course lays a solid foundation in AI fundamentals—the why, where, what, and how—before guiding you through the complete AI project life cycle tailored to marketing applications. You will also explore the No-Code AI framework, gaining practical experience with tools that simplify complex AI processes. Hands-on training with the Altair RapidMiner AI Studio ensures you build real-world skills, culminating in a capstone project that challenges you to develop an end-to-end AI solution for modern marketing challenges. This comprehensive, integrated approach equips you with the knowledge and practical expertise needed to lead digital transformation in marketing management.

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What Will You Learn?

  • What You Will Learn in "No-Code AI for Marketing Management Professionals"
  • AI Around Us: Discover the various use cases of AI in our daily lives and understand how AI seamlessly integrates into everyday activities.
  • AI in Marketing Management: Explore the application of AI in the marketing management domain and learn how the industry leverages AI to enhance core marketing processes.
  • The Basics of AI (Why-Where-What-How): Gain foundational knowledge of AI, covering essential concepts and principles that underpin this transformative technology.
  • AI Project Life Cycle: Learn the step-by-step implementation of AI projects within the marketing domain and understand the phases involved in successfully executing AI initiatives.
  • No-Code AI: Delve into the framework and tools of No-Code AI, and appreciate how these tools simplify AI application without requiring extensive programming knowledge.
  • Working with No-Code AI Platform: Engage in hands-on exploration of the Altair RapidMiner AI Studio and develop practical skills in utilizing this powerful No-Code AI platform.
  • Capstone Project: Undertake a comprehensive, hands-on project in the marketing domain, allowing you to apply the concepts and skills learned throughout the course to a real-world scenario.
  • This structured approach ensures that you gain a thorough understanding of AI, its applications, and practical skills in utilizing No-Code AI platforms for marketing management.

Course Content

Course Introduction
Course Introduction

AI around us
AI around us

AI Industry Applications in Marketing Management
AI Industry Applications in Marketing Management

Exploring Artificial Intelligence
Exploring Artificial Intelligence

Understanding No-Code AI
Understanding No-Code AI

Getting started with Altair RapidMiner AI Studio
Getting started with Altair RapidMiner AI Studio

Working with Altair RapidMiner AI Studio
Working with Altair RapidMiner AI Studio

No-Code AI Capstone Project in Marketing Management – Project Framework & Overview
No-Code AI Capstone Project in Marketing Management - Project Framework & Overview

No-Code AI Capstone Project in Marketing Management – Project Hands-on Implementation
No-Code AI Capstone Project in Marketing Management - Project Hands-on Implementation

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